Cookie Policy

 

In the realm of e-commerce, a cookie policy is an essential component of a website's compliance with data protection regulations. Cookies are small text files stored on a user's device when they visit a website. They serve various purposes, including enhancing user experience, tracking user behavior, and enabling personalized content delivery. According to a study by the International Association of Privacy Professionals, approximately 79% of websites utilize cookies to improve functionality and user engagement.

There are primarily two types of cookies: session cookies and persistent cookies. Session cookies are temporary and expire once the user closes their browser, while persistent cookies remain on the user's device for a specified period or until deleted. The use of cookies can significantly impact user experience; for instance, a report by the Digital Marketing Association indicates that 70% of users prefer websites that remember their preferences through cookies.

From a legal standpoint, many jurisdictions require websites to disclose their use of cookies and obtain user consent. The General Data Protection Regulation (GDPR) in the European Union mandates that users must be informed about the types of cookies being used and their purposes. Failure to comply with these regulations can result in substantial fines, with penalties reaching up to 4% of a company's annual global turnover.